Local Advertising for Small Business Blogging

If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison to the much-covered social media. Read the rest of this entry »

When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in “The Empire Strikes Back”, Luke shrugs his reluctant acquiescence: “All right, I’ll give it a try.”

Prompting Yoda to famously pronounce, “No! Try not! Do. Or do not. There is no try.”

Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect on the hero’s journey of search. Read the rest of this entry »

The Google Display Network is at the forefront of the internet advertising industry, but it’s not the only choice. There are lots of Demand Side Platforms (DSPs)and remarketing outfits and other networks. Read the rest of this entry »

We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. To review, those five mistakes were:

• Pausing an ad within the first couple days.
• Using ad performance from a time where only the control was running.
• Not running an ad long enough.
• Leaving Google’s default rotation settings on.
• Not comparing top vs. side performance.

Now we’ll look at five tips to take your ad testing to the next level. Read the rest of this entry »

When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords. Read the rest of this entry »