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How We Do It |
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Running your own Google Adwords or
Microsoft Adcenter accounts (these are the self service accounts you
setup to display ads on Google and Yahoo, respectively) can be very
technical and quite daunting. Just like you wouldn't build an
addition to your house or install your own septic tank, when it comes to
advertising on Google, Yahoo, and Bing it is usually best to hire a
professional. With all the different
options/settings/reports/optimization techniques we create a custom
campaign that is tailored to your needs. And here is the basic
overview of everything we do...... |
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We Find the Right
Keywords |
We Write
Professional Ads |
We Make Campaigns
Live |
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| The first, and
one of the most important, steps is to find the right
selection of keywords for your business to bid on.
Which will drive real sales and phone calls, and which are
just shopping around. Our goal is to identify the best
keywords for your business and start your campaign that way.
(2-3 business days) |
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| The next most
important thing is to write a customized advertisement that
"speaks" to the customer searching for local help online.
Remember these people are actively searching because they
have a problem that needs solving. And your business
is the one we want them to contact.
(3 days) |
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| The last step
in the setup process is to take all the keywords, ads, and
settings for your campaigns and actually make them "live" on
Google, Yahoo, and Bing. This is the fun part! You
will be able to search on Google and Yahoo and Bing for many
many different things and variations of those things to see
your actual text advertising displaying to potential
customers. (1 day) |
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We Gather Great
Info |
We Find What's
Working |
We Find What's
Not |
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impressive part. Every single time one of your
keywords is searched and your ad displays, lots and lots of
data is generated. From which keyword it was, to which
advertisement they saw, and whether the person who searched
clicked on your ad or called you. This is priceless
information! (first 30 days of the
campaign) |
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| Now with all
of this information being generated, we can drill down into
the specifics of your campaign and see which exact keywords
and which exact advertisements are getting good responses
and engagement from the people who where searching.
Once we find what is working for your business, we can
continue with what is working well.
(1-4 days a month) |
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Along with seeing what is working really well for your
business, so we can try and get more of that traffic, we
also see what isnt working. Which keywords and/or ads
are not getting people to visit and call. Which
keywords/and or ads are wasting your money. Try that
with TV or Radio or Newspaper ads. They have no clue
what is working. We do.
(1-4
days a month) |
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Work to Lower
Costs |
Get More Calls
and Sales |
We Never Stop
Optimizing |
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| Now moving
forward, we are getting a feeling for what is working and
what is not working for your business, and our goal is to
now start lowering your costs. Lowering what you
actually pay for the local people coming to your site or
calling your tracking number. We never rest on our
laurels. Always work to do better for your business.
(ongoing) |
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| Of course our
ultimate goal is to get more and more and more calls and
sales and walk ins for your business (depending on what kind
of business you have and your goals). And with all of the
information we are able to gather on which keywords and
which ads are generating those calls, we move more money to
what is working all the time.
(ongoing) |
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| And the
information about your campaign never stops coming in!
So of course we continue to gather and optimize that
information for as long as we manage the campaign. We
never have any contracts or commitments, so we need to prove
ourselves to you every single month.
(ongoing forever) |
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