| |
 |
|
|
Step 1:
Professional Campaign Creation & Setup
(4-7 Business
Days) |
 |
| Local Interernet
Advertising can be very complicated, but at the same
time drives lots of new customers to your small business.
The goal is to capture as much of that great local
traffic as possible, while not wasting money on
unrelated or unprofitable traffic. So
these are the basics of the setup process for your small
business: |
| |
|
|
 |
Create
Google Adwords/Microsoft Adcenter Account(s) to
bid on searches on major search engines (1
day) |
|
|
|
Create
locally targeted campaigns with proper campaign
structure (1 day) |
|
|
|
Research
keywords and create "groups" of closely related
keywords (1 day) |
|
|
|
Write
custom ads for each "group" of closely related
keywords (1-2 days) |
|
|
|
Create and
implement into custom ads a unique call tracking
number (less than 1 day) |
|
|
|
Create
login for custom tracking report for client on
our website (less than 1 day) |
|
|
| |
|
Even though we mostly have a free setup
process (our
free trial), it still takes 2 people about
4-7 days to create, build, customize everything you see
above. This is all included in the free
trial. No catch. |
|
|
|
|
|
 |
|
|
Step 2: We
Collect Lots of Data About Your Campaign
(Next 30 Days) |
|
|
| Every single time your
business is involved in a search or ads are displayed online
for your company, tons of data that we can use is generated: |
| |
|
|
What exactly where they searching for? |
|
|
|
Where (Both
search engine and geographically) did they do
the search?
|
|
|
|
Which
custom advertisement did they see? |
|
|
|
Did they
like the ad and click on the ad? |
|
|
| |
|
Our system collects all of this
information about your campaigns. And then
we use all of this accumulated information to your advantage
in Step 3. Start
14-Day Free Trial |
|
|
|
|
|
 |
|
|
Step 3: We
Use the Data to Optimize Your Campaign
(Ongoing
Monthly) |
|
|
| So in Step 1 we
talked about setting up a professional campaign with a broad
range of sites, keywords, and custom ads. In Step 2 we
talked about gathering lots and lots of data about every
time your business is displayed, who viewed it, how
much it cost, which ad they viewed, etc. In Step 3 we
put the foundation of the campaign creation together with
the data we have gathered and now its time to put it to use.
With all of this data we can now
start to see what is working is driving business to your
business and what is not producing as well as it could.
Optimizing is the process of improving or just stopping what
is not working and getting more volume in what is working.
This is a process that begins
after the first 30 days of data collection and continues for
the life of your campaign. Continually improving every
month, with more and more data flowing in. Your
campaign will never stay stagnant. Start
14-Day Free Trial |
|
|
|
|
